Meeting Overview

Getting the right marketing message out to a target demographic has taken on a newfound level of importance in the current economy. This has placed additional pressures on Chief Marketing Officers to perform and remain innovative as the markets continue to evolve.

It is against this backdrop that Argyle Executive Forum presents its 2010 CMO Leadership Forum, taking place in New York. The event will bring together the marketing leadership from approximately 100-115 public and private, large and mid cap corporations, complementary areas of executive leadership (CEOs, CFOs & COOs), and select advisors. The forum will focus on several areas including (but not limited to): multicultural and targeted marketing, maximizing marketing opportunities in a cluttered market space, the use of social media and web 2.0 in marketing, a cost/benefit analysis of brand prominence within the social lexicon and marketing through a crisis.

Perspectives By:

Jeffrey Ajluni
Director of Marketing & Business Development
Tampa Bay Buccaneers

Mark Bohen
Senior Vice President Marketing
Assurant, Inc.

Michael Capiraso
Principal, Michael Capiraso Consulting
Former Chief Marketing Officer, Cole Haan (Nike Inc.)

Christa Carone
Chief Marketing Officer & Vice President Marketing & Communications
Xerox Corporation

Allison Cerra
Chief Marketing Officer
Americas Region

Nigel Dessau
Senior Vice President & Chief Marketing Officer

Mark Dye
Senior Vice President, Sales & Business Development
Bizo, Inc.

Matt Goddard
Co-Founder and Chief Executive Officer

Eden Goldberg
Vice President, Marketing & Business Development
InMotion Entertainment

Jeffrey W. Hayzlett
Chief Marketing Officer
Eastman Kodak Company

Burt Helm
Marketing Editor
Bloomberg BusinessWeek

Mike Hilts
President & General Manager

Peter Horst
Chief Marketing Officer
Capital One Bank

Andrew Jenks
CEO of Autonomy Optimost

William H. Lunderman
Vice President, Global Strategic Brand Design
Colgate-Palmolive Company

Dan Marks
Chief Marketing Officer
First Tennessee Bank

Tom O'Toole
O’Toole Associates, Inc.

Jeff Rohrs
Vice President, Marketing

Linda G. Shea
Senior Vice President & Global Managing Director, Customer Strategies
Opinion Research Corporation

Bev Thorne
Chief Marketing Officer
Century 21 Real Estate LLC

Atul Vohra
Vice President, Marketing, Dell Services
Former Chief Marketing Officer, Perot Systems Corporation

Melanie Wells
Executive Editor, Forbes Media and Editor, CMO Network
Forbes Media